Brazil’s gaming industry hosted Gamescom LATAM, attracting developers from Latin American countries such as Argentina, Paraguay, and Uruguay. This collaboration among Latin American nations is crucial for showcasing their products globally and boosting the region’s gaming industry. The first Gamescom LATAM took place at the São Paulo Expo Exhibition & Convention Center in Brazil, drawing over 100,000 attendees from nearly 70 countries.
The event had a strong presence of Latin American developers and provided an opportunity to understand the draw of the Latam gaming industry to Brazil. Florencia Fole, President of the Asociación de Desarrolladores de Videojuegos Argentinos (ADVA), highlighted the unique position of the Latam gaming workforce, emphasizing the immense benefit of events like Gamescom LATAM for the entire region. Christian Bernauer and Barrie Ellis discussed how Brazil’s talent, coupled with the experience of studios in other Latin American countries, contributes to the region’s gaming industry growth.
Juan De Urraza from Paraguayan studio Posibillian Tech emphasized the importance of work-for-hire projects in gaining seniority for the region’s gaming companies. The relatively lower costs and fully remote work settings in Latin America make the region more noticeable to bigger companies, attracting investors and providing good quality work at a reasonable price. Another factor contributing to Brazil’s rise in the gaming industry is its large player base, particularly its enthusiasm for MMOs.
The collaborative spirit in the Latin American gaming industry is essential, with Brazil being seen as a beacon due to its convenience and accessibility for developers from the entire region. However, while Brazil has advantages such as a larger audience and government support for gaming studios, collaboration and closer ties with other Latin American countries are still necessary for the industry’s overall growth. Brazil’s hospitable gaming community and the success of Gamescom LATAM reflect the country’s ability to showcase the efforts of independent developers from across Latin America.
